When Eric was diagnosed with cancer, his dad gave him a small stuffed animal embroidered with his childhood nickname "E-rock." The toy had to be sanitized by the hospital, and during the process, the "K" fell off.
Eric kept the stuffed animal, but it wasn’t until 22 years later that it played a role in the naming of his new-found passion. "E-roc" inspired the "Roc" in Roc Solid, describing the tough battle kids face as they fight cancer and the strength they embody.