The story of Roc Solid Foundation® began more than 30 years ago when founder Eric Newman was diagnosed with liver cancer at age three. To the surprise of his doctors, he beat the odds and has been in remission ever since. But tragically, he also lost two first cousins to pediatric cancer at young ages, leaving him to question “Why me?”

Determined to do something with his passion for helping kids with cancer, his first fundraiser benefited the local children’s hospital (Children’s Hospital of the King’s Daughters in Norfolk, Va.) that saved his life.