Chief Play Officer
Eric is the founder of Roc Solid Foundation. With his mind on the mission, he manages the staff and oversees all key initiatives, including children’s hospital partnerships, major sponsor relationships and Roc Solid’s strategic growth plan. He is also host of Roc Solid's What Hope Looks Like podcast.
As a pediatric cancer survivor, Eric is all too familiar with the battle a family faces when their child is diagnosed. And that’s what drives him daily toward the vision of one day building hope for every child fighting cancer.
Eric is an avid reader and dedicated leader who speaks to large groups regularly, sharing his personal story. If you’re around him long enough, you’re sure to hear a metaphor or reference to a self-growth book he’s reading.
With a “think big, act small” approach, Eric puts the highest value on relationships and those who have supported the organization as it’s grown. He keeps Roc Solid staff members busy with never-ending “larger than life” ideas, always pushing the envelope and always with the mission in mind.
Director of Communications
Ashley officially joined the Roc Solid team as Director of Communications in 2017 after managing the organization's brand and marketing efforts as a volunteer for nearly seven years. She oversees all communication to volunteers, sponsors, donors and the public, including the What Hope Looks Like podcast. She's also Eric's go-to for implementing "big ideas," of which there are many.
Ashley graduated from the University of Central Florida (#goknightsgo) with a degree in Advertising and Public Relations. For 10 years, she was senior account manager for Hampton Roads' premier PR firm. She never planned to work in the nonprofit sector, but when this opportunity presented itself, she couldn't say no.
Ashley is extremely passionate about Roc Solid's mission and maintaining its brand as the organization grows. She thinks of herself as being organized, and her habit of writing everything down in long to-do lists overwhelms her colleagues... but they never have to worry something will fall through the cracks.
And #shelikestocommunicate, so you'll be hearing from her soon!
Kelly is Roc Solid’s people-person. A mom of four, she is a natural caregiver and encourager.
Her role includes overseeing finances and human resources, as well as assisting Roc Solid's executive team.
A former banker, Kelly was exposed to Roc Solid through a community service project that coincidentally benefited a family she knew. After signing on as a volunteer, this position opened, fitting her interests and personality perfectly.
Kelly never takes herself too seriously and is known to keep her coworkers on their toes with jokes and pranks. But she is also extremely hard working, reliable and flexible to filling whatever role is needed at the time.
When Kara was 20, she heard the three words nobody wants to hear - You have cancer. It was her sophomore year at Hillsdale College in Michigan. She was on the basketball team, and life was good. But then life as she knew it stopped completely.
After treatment, Kara finished her degree, plus a Master’s at Eastern Virginia Medical School, and then worked as a surgical assistant. But fate and a desire to give back led her to Roc Solid, where she is responsible for financial growth in North Carolina and beyond to support our mission and programs.
Kara’s a goal-driven team member who makes people feel comfortable in any situation and likes to have fun in the process.
“Working with Roc Solid is my opportunity to not ‘waste’ my cancer,” she says. “There’s nothing I could be more passionate about.”
Program Coordinator - North Carolina
Unique is our “bright spot.” She loves people, loves to smile and loves to bring people joy. What’s not to love about that?
A west coast transplant, Unique’s background is in insurance claims. She really enjoyed that job too, because was able to help people during the hardest times of their lives. Now, she gets to do that for families fighting pediatric cancer.
She started as a Roc Solid volunteer, and after her first playset build, she signed up for all of them. When a new position opened, she didn’t think twice before saying “1000% YES!”
“My favorite part of this job is, well… all of it,” she says. “I love our team and how we push and support each other. And it’s amazing that a playset doesn’t just bring a family joy for one day. It changes the way they fight… forever.”
Program Coordinator - Virginia
“John? Oh, he’s the loud one.” It’s true, but he’s also got a huge, loyal heart for kids fighting cancer. In fact, he’s been involved with Roc Solid literally since it started. As the (volunteer) Director of Play It Forward back then, he was a part of every playset build for the first four years.
John grew up in Portsmouth and received his Bachelor’s in Biology from Christopher Newport University (pretty smart, huh?). He worked in the landscaping industry for many years but always knew he’d officially join the Roc Solid team one day.
“Everything happens for a reason, and now I get to live out the dream I had when Roc Solid started,” he says.
His favorite part? Getting to connect with nearly all the families we work with throughout Virginia.
Bryan Sellitti, CCLS
Ready Bag Coordinator
Bryan came to Roc Solid from our local children's hospital (Children's Hospital of the King's Daughters) where he'd worked for 17+ years as a Child Life Specialist.
Aside from needing to teach him now to "dress down," the transition to working at Roc Solid was super smooth, as he'd been a huge advocate for our organization since the beginning. At his previous role, he distributed hundreds of Ready Bags to families who had recently been diagnosed with pediatric cancer and also worked with them to schedule Roc Solid playset projects.
"I new right away this was the next step for my career," says Bryan. "I'm blessed I get to now help a much larger population of families fighting cancer through this role."
Bryan is a graduate of West Virginia University and a Certified Child Life Specialist. At Roc Solid, he now oversees our entire Ready Bag program, managing inventory, forming new hospital partnerships and working to fulfill their Ready Bag needs.
His best quality? His compassion to care for other people. Worst? He can't say no. For both reasons and many more, we are lucky to have him!
Engagement Coordinator - Virginia
This girl will not drop the ball for kids fighting cancer.
A Falls Church, VA native (#gocaps), Cari graduated with a degree in communications from George Mason University. From there, she worked for a short time at a "cubicle job" before realizing she did not want to stay on the sidelines. Working with Roc Solid has allowed her to fulfill a passion and light the lamp for a good cause.
As our Virginia engagement coordinator, she works closely with Roc Solid sponsors and volunteers throughout the state to prepare them for playset builds. And come build day, she'll drop the gloves to get it done for our deserving families.
"I have one of the coolest jobs you can think of," she says. "I love telling people what we do, because their eyes light up every time."
Cari always finds a way to run interference on an awkward situation with a smile or giggle, and she loves collaborating during a team huddle. One thing's for sure, she'll push it over the goal line for our mission.
And did we mention how much she loves ice hockey and football? Um, it's a lot.